AdvanceAg 2021 featured a mixture of plenary and concurrent breakout sessions throughout the day.

Welcome event

Sunday 17 October 2021

Sponsored by Croplife

5 pmMC welcome
5:05 pmNetworking
6:05 pm

Welcome to conference

Hon David Basham MP, Minister for Primary Industries and Regional Development

6:10 pm

AgTech update

Croplife CEO Matthew Cossey

6:20 pm

Panel session with members of the South Australian AgTech Advisory Group

  • Facilitated by Michael Wilkes, Thomas Elder Institute
  • Includes Q&A from the floor
7 pmFormalities end

AdvanceAg conference

Monday 18 October 2021

7:30 amRegistration opens
8:30 am

Welcome to AdvanceAg

  • Mickey O'Brien, Welcome to Country
  • Hon Steven Marshall MP, Premier of South Australia
  • Tom Russo, Elders
9:05 am

Keynote address

From NZ to SA: why AgTech is not just another buzzword
Peter Wren-Hilton, Head of Global Alliances, AgriTech New Zealand

Presented by Elders

9:50 am

Plenary address

No towers, just open sky: connecting farm data direct-to-satellite
Alex Grant, Chief Executive Officer, Myriota

10:10 am

Morning tea

Networking and opportunity to explore the exhibitor showcase

11:20 am

Concurrent sessions

Meat, Livestock and Dairy

  • One small step for producers, one giant leap for productivity
  • John Fargher, AgriWebb

  • Using technology to hit market specs
  • Bruce Creek, Thomas Elder Consulting
    John Cooper, PIRSA-SARDI

  • Happy calves: adopting auto-feeding technology
  • Chelsea Donhardt, Nangkita Dairies
    Ivan Perov, DeLaval

Grains and Broadacre

  • Making the most of field-centric data
  • Travis Wieck, Farmers Edge

  • Sustainable profits
  • Rob Guy, Sentek

  • The Mid North Mesonet and inversions: a spray applicator's experience
  • John Narin, Conditions Over the Landscape (COtL)
    Professor Andrew Barr, Pinery grower


  • Digital crop protection: taking the guesswork out of fruit fly management
  • Nancy Schellhorn, RapidAIM

  • Adopting multi-spectral and thermal imagery on-farm
  • Scott Gillett, Ceres Imaging

  • Maximising water optimisation outcomes
  • Mark Heyward, Phytech Australia
    Jim Belehris, Belehris Estates


  • Moment of ground truth: the importance of the microclimate in vineyard management
  • Matt Cooper, D3Ag
    Tony Hoare, Beach Road Wines

  • Grapes’ journey: connected solutions
  • Nathalie Taquet, eBottli

  • Grape expectations: using AI to win the trifecta of yield, maturity and quality
  • Matthew Moate, Deep Planet
    Philip Deverell, Pernod Ricard Winemakers

1:05 pm


Networking and opportunity to explore the exhibitor showcase

1:50 pm

Concurrent sessions

Monitoring, Sensors and Imagery

  • Time is money: adapting decision agriculture
  • Moira Smith, D-CAT
    Brian Lynch, Elders

  • Making it real, big wins from unseen things
  • Andy Chambers, Airborne Logic


  • Autonomous agriculture: real-world deployment of agricultural robots
  • Andrew Bate, SwarmFarm Robotics

  • One rate controller for all your operations
  • Matt Daniels, Raven Industries

Connectivity, IOT and Data Utilisation

  • Fixing the AgTech blackspot: rural connectivity innovations
  • Dan Winson, Zetifi
    Tom Draffen, Birchip Cropping Group

  • IOT and Ewe
  • Belinda Lay, Coolindown Farms
    Wes Lawrence, AxisTech


  • How connected AgTech can help
  • Hamish Munro, Pairtree Intelligence
    James Crossing, Angullong Vineyard

  • Improved operational efficiency and profitability
  • Cedric Geffen, Fieldin

3:00 pm

Afternoon tea

Networking and opportunity to explore the exhibitor showcase

3:30 pm

AgTech: The speed of change

Panel discussion with industry experts on the rapid pace of changing technology in agriculture

Chair: Angela DiFabio, New Venture Institute, Flinders University

  • Peter Wren-Hilton, Head of Global Alliances, AgriTech New Zealand
  • Michael Macolino, Associate Director - AgTech Business Services, BDO
  • Penny Schulz, Schulz Livestock
4:05 pm

Macro Meats Pitch to Farmers

Five companies, five pitches: who will win the audience vote?

5:05 pm

Closing remarks

Hon David Basham MP, Minister for Primary Industries and Regional Development

*Program subject to change at any time

AdvanceAg 2020

AdvanceAg 2020 was on 24 February 2020 at the Adelaide Showgrounds. The day included speakers and sessions on topics like farm management, remote sensing and IoT devices, emergency recovery, and barriers to adopting AgTech.